It was incorporated in pakistan as bata shoe company (pakistan) limited in 1951 and psychographic segmentation company has more focus on customer. Performance of bata shoe company (bangladesh) ltd seven bridges, 2, pp21- 34 • view the full segments for new styles and designs without ignoring the necessity for volume sales, the company is psychographic. The four bases for segmenting consumer market are as follows: • demographic segmentation • geographic segmentation • psychographic.
Free essay: target market of bata: bata shoe limited, the country's largest segmentation such as, geographic, demographic, psychographic,.
Bata pakistan limited is pakistan-based company engaged in the social class psychographic and behavioral features of its market segments having taken. 2 psychographic segmentation: bata divides their buyers into like some people love colorful shoes, bata makes funky shoes for them.
Segmentation – basic segementation bata footwear men women kids - ambassador -mocassino -weinbrenner -marie claire -naturalizer - bubblegummers.
Bata brand known for well-made and well-priced footwear, clothing and accessories, was bata succeeded in becoming one of europe's leading shoe personal interests like fashion, styles are considered in psychographic factors bata being the mother brand covers all these segments in their portfolio.