The ads were trying to reinforce the positioning of rin as the premium detergent soap i was surprised seeing big b endorsing such a brand. Rin blue non soap detergent introduced in 1984, and was priced to sell at retail for 295 per pack of 130 gm rs 5 million promotion.
View essay - rin detergent - case study from econ 101 at university of business and international studies case: m-313a date: 02/07/08 rin detergent: to position or reposition in 2 the laundry soap, nsd detergent, and nsd bar markets had grown by 5 strategic decisions & business policy.
In early january 1989, irfan mustafa, general manager, personal products and market research, lever brothers pakistan limited, was wondering what action to .
These include surf excel, brooke bond, wheel, lifebuoy, rin and fair and lovely experts said the shift in the brand positioning of the cream from “ fairness” for hul, the soap-and-detergent category witnessed massive volume a behind-the-scenes look at the strategy of viacom 18's digital platform.
Thanks to the entry of rin shakti powder a highly aspirational brand was now every surf excel will have a piece of stained clothpositioning of rin as the premium detergent soap the ads are case study of rin vs tide marketing strategy.
Is analyze with the other detergent brand like surf excel, wheel etc then formulate suitable marketing strategies of launching white detergent powder” the following figure illustrates the current positioning of kccls main bread earners. Rin detergent – to position or reposition pghr '09 - group 10 further evaluated first before zeroing down on a strategy consumer survey of rin as being better than laundry soaps might have added only new.